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@ Retention Marketers
Corrections

When something here is wrong

Figures in this category move within a year. Every number here is tied to the document it came from, so when one moves it can be found, checked and fixed — and this is how that works.

How to raise one

Point at the page and the figure, and include the source that contradicts it. Every figure here traces to a row in a claims matrix, so a correction is checked against that row — not argued about.

That is why corrections are quick to settle: the record either backs the number or it does not.

What counts as a correction

  • A wrong figure. The number here does not match what the cited source says.
  • A stale figure. The source has since been updated, or the vendor's live page now contradicts it.
  • A missing qualifier. The number is accurate but the page has dropped the condition that changes what it means — the year it covers, the population it describes, the definition behind it.
  • A misattribution. A figure credited to the wrong report or the wrong year.

What happens to it

  • A wrong or misattributed figure is fixed or removed, not softened. If the correct figure is not available, the claim comes off the page rather than being hedged into vagueness.
  • The page's updated date changes, and the underlying claims matrix is amended alongside it, so the record and the page do not drift apart.
  • A correction that changes what a page concludes is shown on the page, with what it previously said. Silent edits to a conclusion are not corrections.
  • A typo or broken link is just fixed. No note needed.

What is not a correction

A disagreement with a source is not an error in the page. Where a vendor's published figure is disputed, the page's job is to attribute it accurately and show the conflicting figure alongside it — not to decide which vendor is right. If you have data that contradicts a published report, that is a second source, and it makes the page better; send it and it gets added with its own date and attribution.

Where the record lives

Every figure on this site traces to a claims matrix that records the source, its date, and the date it was read. The methodology page explains how those are built and lists the ones behind the current pages.